“People have to feel that they are included in a campaign if they are to share it” said Andreas Englund from DraftFCB, the digital agency behind this campaign.
It’s a no brainer really, personalisation of advertising makes it….well, more personal. We’ve already seen brands utilise Facebook Connect, pulling information from personal profiles to add a extra level of engagement to the experience. Campaigns like Fight Club and Orange Friend-O-Meter were very well received, the same applies to mobile with Vodafone YouRockstar, all getting great response rates and lots of sharing.
So it seems entirely fitting that the first time I’d heard of ‘The Hero’ was when a friend forwarded it to me already personalised with my face (above). Click here to view mine.
The campaign is by Radiotjanst, the organisation behind collecting the license fee for TV and radio in Sweden. In an effort to encourage young metropolitans to pay the fee (where only 6 in 10 do so voluntarily) they came up with this ‘thank you’ video praising you the subscriber.
Head on over to http://en.tackfilm.se/ and make your own now.
This new campaign from Amnesty International is definitely one of the most innovative I’ve seen this year.
The ad aims to bring awareness to the problem of domestic violence, which as we all know happens behind closed doors, usually when nobody is looking.
Camera technology within the billboard works by scanning the nearby area and tracking eyeballs. When the person looks at the poster it shows a seemingly happy couple, however when their head is turned away it changes to the male punching the female. There is a slight delay in the picture changing, just enough to figure out what’s going on. Read More
Japenese singer/songwriter JuJu released the song “Sunao Ni Naretara” (wish I could be true to myself) at the beginning of 2009 and was heavily pushed via mobile.
With mobile videos being one of the most popular ways to consume music in Japan, record label Sony decided to use streamed music videos in an effort to target females in their teens and twenties.
I know what you’re thinking..”but aren’t streamed videos on mobile really small and low quality?” Well advertising agency Dentsu have the answer..how about placing TWO small mobile screens together to create one slighly larger low quality movie!
The ‘technology’ behind this is called Pair Movie and was developed by Mobile Art Lab. Read More
Yesterday, I was thinking about some of the best mobile campaigns of last year and I remembered one in particular that definitely opened my mind up to the possibilities of using LBS for brand engagement rather than driving consumers in-store or redeeming coupons.
Many of you will probably have heard of Terminate A Mate, it picked up bronze for ‘Best LBS Technology‘ at the MAMA awards plus nominations for a whole host of others, although I honestly think it should have won loads more than it actually did.
The Terminate A Mate viral was launched as part of a campaign for the hit US TV-series appearing in the UK called ‘Terminator: The Sarah Connor Chronicles’.
The idea is that you select a mate for ‘termination’ by inputting their mobile number the website. A video is then sent to your friend containing their actual location with a message from a worried looking SAS/Armed police type guy saying that the terminators are after him/her knowing their location and to be afraid, very afraid. Read More
Check out this audacious series filmed for Channel 101 by David Seger called Ikea Heights, it takes place entirely in Ikea Burbank, California without any of the staff knowing.
The series was shot using a Canon EOS Rebel T1i which can shoot HD video but looks like a SLR digital camera allowing Seger to avoid being noticed by security.
The episode below is my favourite, it’s surprisingly well shot considering the disadvantages they had shooting in Ikea with no permission and the general public roaming around.
Watch the rest at Ikea Heights.
How To Spread Fear About Google In Less Than 3 Minutes 
