[Image from Flickr]
[Last update 6th March 2010 - new stats go on the bottom]
I constantly search around for mobile stats for clients and blog posts, thought it would be handy to have a constantly updated list that myself as well as others could refer to.
Enjoy!
Ps: The stats below are links!
This week the mobile operator Orange revealed a tasty bit of insight about their customers messaging usage over the holiday period.
The festive season in 2008 was a record one for Orange, with more than 100 million text messages being sent on Christmas day. On top of that over 1 million picture messages were sent by customers on the same day.
Orange said that expected a 10% increase in picture messages to approx 1.1 million being sent this Christmas, giving quite a good indication of growth rates for MMS in general I think.
New Year’s Eve is just as popular with an expected 120 million text messages likely to be sent, compared to 106 million last year and 1 million picture messages.
Check out this great report by the guys at global digital agency Razorfish.
It’s filled with stats (sources included), metrics and fanastic findings about consumers behaviour and marketing in the social media revolution. This is one of the most interesting presentations I’ve read in a long time, definitely recommend you read it.
A condensed and full version below:
Condensed Report – Key Findings
Check out this video from Newsweek, nice summary of mobile industry statistics.
More of these videos here.
[Via @Mobil_Marketer]
Are you looking forward to getting your hands on the Pre? Oh you haven’t heard of it? It’s the new phone that Palm are releasing that all your friends are talking about..oh they aren’t? Right then.
Market research firm TNS recently interviewed 1000 UK adults aged 16 to 64 and a massive 26% responded that they would definitely or probably buy the Palm Pre when it’s launched this Friday. An even bigger percentage (32%) said they would switch networks to O2, who have exclusivity, to get the Pre.
Ok first things first, following the news of Vodafone and Orange/T-Mobile selling the iPhone, do TNS believe that these customers are going to switch to O2 when they can finally get their hands on the iPhone? After 2 years of being sold crappy iPhone alternatives, I don’t customers are going to go through the hassle of changing.
I can’t tell you how many friends of mine that asked the sales rep for ‘the closest thing to a iPhone’ on their last upgrade only to be let down by some clunky HTC or Samsung device. Read More
Twitter is getting a huge amount of coverage at the moment, it’s been touted as the next big thing and apparently we’ll all be tweeting away in the very near future.
Hitwise reported last week that Twitter finally got more visits than Myspace for the very first time. Twitter accounted for 2.21% of websites visited in the UK in August. Facebook however received 47.50% of website visits making it the number one visited site.
The funny thing is that as Myspace is crashing out in a big way and Twitter is on the way up, I can’t help but notice the similarities between how my friends have adopted the two services.
Around 3 to 4 years ago when Myspace was hitting it’s peak in the UK I set up an account. After getting my real life friend list to about 20 it became apparent after 18 months that none of my other friends were getting involved and the ones that did initially hadn’t logged on for a long long time. Eventually I just ended up accepting random friend requests but got bored of engaging with people I didn’t know.
Then Facebook came about and within a year I had all my friends on my account and everyone was interacting on regular basis with status updates, comments, photos and wall posts.
Now fast forward to Twitter and I’m seeing the same thing happen as Myspace, friends joining up to see what the fuss is about and not really getting it, then never going back. Read More
How To Spread Fear About Google In Less Than 3 Minutes 
