Are you looking forward to getting your hands on the Pre? Oh you haven’t heard of it? It’s the new phone that Palm are releasing that all your friends are talking about..oh they aren’t? Right then.

Market research firm TNS recently interviewed 1000 UK adults aged 16 to 64 and a massive 26% responded that they would definitely or probably buy the Palm Pre when it’s launched this Friday. An even bigger percentage (32%) said they would switch networks to O2, who have exclusivity, to get the Pre.

Ok first things first, following the news of Vodafone and Orange/T-Mobile selling the iPhone, do TNS believe that these customers are going to switch to O2 when they can finally get their hands on the iPhone? After 2 years of being sold crappy iPhone alternatives, I don’t customers are going to go through the hassle of changing.

I can’t tell you how many friends of mine that asked the sales rep for ‘the closest thing to a iPhone’ on their last upgrade only to be let down by some clunky HTC or Samsung device. Read More