Remember that Nike billboard in Times Square where you could create your very own trainer in real time on the giant screen? Well it looks like Toyota are using that exact same space for their new Prius Experience iPhone application.
The application itself allows you to explore the Prius interior, play mini games, interact with Prius print ads using the camera as well as draw. This campaign centers around the drawing function where you can draw directly onto the environment of a moving Prius, it then reacts to the shapes and objects drawn.
For example the app may ask you to ‘draw a tree’, then once you’ve drawn it with your finger, your tree drops into the background behind the moving Prius.
Once you finish your lovely finger drawing, you’ll be presented with the option to submit it to the digital display in Times Square. All drawings are updated in real time, you can check out the webcam of Times Square here. I’ve been watching for about 5 minutes and haven’t seen any drawings of genitals so I’m guessing it’s moderated.
Check out this campaign for the pension company AMF which went live last year. Its aim was to encourage young people to start thinking about their pensions sooner rather than later.
How did they manage to do this? By ‘ageing’ your face of course!
Outdoor billboards and TV adverts prompted the viewer to send a picture of themselves via MMS to a shortcode. A few minutes later the sender receives a picture of their face showing how they would look if they were 70 years old.
Some outdoor ads were made using lenticular printing which allows the image of a young man to morph as you move your viewing angle.
What do you get when you take the Schiesser Bluetooth underwear campaign and use SMS instead? You get this ad from Axe deodorant (or Lynx if you’re in the UK). Click to enlarge.
The print ad displays a picture of a model looking like she could be naked and a call to action. The message says “To complete this ad send Axe to 2345 after 9pm”, once you send the text you get a picture message (MMS) back with the rest of the ad showing the model in her underwear. Great, so you paid 11p to basically look at a Marks & Spencer’s advert. Read More
Check out this great interactive billboard by Honda and the mobile marketing agency Puca which launched last year in Wexford Steet, Dublin.
Passers-by can text the number displayed on the billboard to activate the poster which then starts releasing actual smoke from the cars exhaust pipes with the rear lights switching on too! The experience then continues by the user receiving a text with the link to the Honda mobile site (www.hondaireland.mobi), where they can then find out more about the car and find the nearest dealer for a test drive.
The Bluetooth enabled billboard also sent out ringtones to people nearby of the Honda Civic R engine roar. Nice! Although could to have been confined to the
It’s a really innovative installation and probably bloody expensive. I’m glad Honda had the courage to go all the way, this definitely sets an example for what can be done with outdoor and mobile.
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