Director Sally Porter is embracing mobile in a big way with the release of her new low-budget film called Rage starring Jude Law, Judi Dench, Eddie Izzard and loads of other big names. The movie is (according to the trailer but probably isn’t) filmed on a mobile phone, is in cinemas this week.

The film went straight-to-mobile as well as being broadcast live across theatres in London and Europe. There was also be a chance to be part of the Q&A after the film by sending SMS messages directly to the director and cast. A very cool bit of mobile interaction. See the webcast here.

Viewers will need to download a Bablegum application (groan) before being able to view the movie on their mobile.

Rage takes the format of being a series of ‘interviews’ over a 7 day period.  Bablegum will release a ‘interview’ a day for one week to cover the entire film. Read More