If I had it my way every sports advert video would be like this. Love the feeling of nostalgia it creates using the 8-bit game format, makes me want to dig out the old Sega Master System from the attic.
Updated 06/10/09 : I’ve added the videos for each campaign
You have got to hand it to Nike and their agencies, time after time they produce some really innovative and engaging mobile marketing campaigns.
It seems like Nike totally trusts its agencies and lets the mobile experts there do what they do best. Campaigns have mobile at the center rather than a text call to action awkwardly shoe horned in at the end, because of this you get some fantastic, groundbreaking work.
Here are my favourite picks:
Nike iD Interactive Billboard – Times Square, New York
Nike launched a 23-story interactive billboard in times Square displaying customisable footwear from the Nike iD range.
You dial the number that appears on the billboard and use your phones keypad to start customising the on-screen shoe….in real time! You then get sent a text message with a link to download a wallpaper of your design or even buy it.
The beautiful thing about this is that it works on every phone, no apps, no software, just a simple phonecall. Brilliant.
Check out the larger image here or the video below:
How To Spread Fear About Google In Less Than 3 Minutes 
