‘Pair Movie’ Campaign For Japanese Singer Juju Combines Two Mobile Screens

October 7, 2009  |  Japan, Mobile Advertising, Video  |  No Comments  | 

Pair Movie JuJu music video

Japenese singer/songwriter JuJu released the song “Sunao Ni Naretara” (wish I could be true to myself)  at the beginning of 2009 and was heavily pushed via mobile.

With mobile videos being one of the most popular ways to consume music in Japan, record label Sony decided to use streamed music videos in an effort to target females in their teens and twenties.

I know what you’re thinking..”but aren’t streamed videos on mobile really small and low quality?” Well advertising agency Dentsu have the answer..how about placing TWO small mobile screens together to create one slighly larger low quality movie!

The ‘technology’ behind this is called Pair Movie and was developed by Mobile Art Lab. Read More

The Future Phones Of Japan – Solar Powered, Waterproof and 10 Megapixel Cameras

September 22, 2009  |  Handsets, Innovation, Japan  |  No Comments  | 

When I say future, I actually mean by the end of 2009.

Check out some of these handsets that are being launched by Japan telecomms company Softbank. All handsets are made by Sharp.

Solar Hybrid 936SH

The ‘Solar Hybrid’ is by far the most impressive handset. It gives you 1 minute call time for every 10 minutes charged by the sun as well as a UV rating in case you don’t want to get burnt. Amazingly it’s also waterproof withstanding being immersed in 1 meter of water for 30 minutes.

SOLAR HYBRID 936SH Read More