I love reading about mobile crowdsourcing services, it just feels like the two fit perfectly and allows companies to come up with really creative combinations of technology and input from their user base.

Waze is one of those companies that is using people power to build a business in a pretty genius way. It’s a mapping application which users open on their GPS phone as they drive, this feeds the service with real time traffic information by measuring the actual speeds they are travelling across specific routes (if the road has a limit of 70mph and the user is going 20mph, it asks if there is traffic)

What’s even more interesting is that Waze is building up extremely accurate (and valuable) mapping data while the app is open. This means that new roads, route closures and even map inaccuracies can found way ahead of competitors like Google and Ovi Maps.

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