Occasionally I see some marketing ideas that are so simple and effective that I kick myself for not thinking of it first.
According to the BBC, Coca-Cola are ‘incentivising’ buskers on the London Underground to include it’s ‘Holidays Are Coming’ jingle over the Christmas period.
It’s a great idea, especially as Oxford Circus tube stop alone sees around 5 million commuters a month.
The question is this – what would you rather hear at 8am, a badly covered hit from the 90s or a corporate jingle?
I’ll take the jingle.
[Via Rubber Republic]
Check this out, Tokyo-based creative agency SET has developed this sexy looking QR code using artwork from Takashi Murakami to promote the work that the two have done together. The code sends you to this site.
I would say this is exactly the type of work that agencies need to be showcasing to brands to get them on board with QR codes. There is a big need for slaping logos and artwork over these things. It often just requires a bit of creative thought. For example check out the rest of the designs from SET for other brands:
Coca-Cola is about to give away 50p worth of mobile calling credit with every purchase of a Coke product including Dr Pepper, Sprite and Fanta.
The promotion is obviously aimed at teenagers and allows the purchaser to redeem credit (PAYG and contract!) using a code on the www.gimmecredit.co.uk website. 32 million promotional packs will be available in stores from the 1st August. It will also be supported by TV and outdoor campaigns
I really think this campaign could be one of the most interesting case studies in mobile this year. I’m glad that Coca-Cola are supporting it with TV and outdoor too, it’s not often you see this happening with mobile campaigns. Even the packaging on the drinks has been tweaked so consumers can identify the packs more easily.
If this is successful we will no doubt see more companies looking to attract the youth market with free calling credit offers.
In focus groups for mobile advertising the question is often asked “What would you expect in return for receiving mobile advertising” and free calling credit always gets a positive response. This is the same business model as Blyk of course but now it’s being applied to selling soft drinks.
Coca-Cola has done deals with all the major networks to get this going, they probably purchased a big lump of credit at a massive discount from the operators.
I’m Eagerly awaiting the outcome of this one.
Android Market Share Exploding: Up 4.3% Since October 
