Great idea, not sure if the effort of taking the picture was worth the download tho.
Check this out, Tokyo-based creative agency SET has developed this sexy looking QR code using artwork from Takashi Murakami to promote the work that the two have done together. The code sends you to this site.
I would say this is exactly the type of work that agencies need to be showcasing to brands to get them on board with QR codes. There is a big need for slaping logos and artwork over these things. It often just requires a bit of creative thought. For example check out the rest of the designs from SET for other brands:
Here is the teaser poster for the upcoming movie called ‘9‘ by Focus Features.
They are obviously embracing mobile marketing in a big way by making the QR code the center piece of the poster. I’m guessing they are trying to create a buzz and play on peoples inquisitiveness.
The movie website also has a section about ‘finding more hidden codes around town‘ which refers to these movie posters in various cities.
Here’s a snippet:
Keep your eye out for the hidden QR codes in your city! When unlocked, they give you access to exclusive 9 content.
I kinda think you need a bit more than mobile phone content to bother going up to more than one poster. Maybe a draw for a prize or free premiere tickets would be a more solid incentive (as well as the mobile content).
Check out the trailer here.
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