Comments on: I Love Nike’s Mobile Marketing

By: 20 Interactive Billboards | LAB Marketing Blog

20 Interactive Billboards | LAB Marketing Blog — Thu, 25 Feb 2010 23:21:50 +0000

[...] This and more Nike marketing [...]

By: Murat

Murat — Sun, 17 Jan 2010 17:46:08 +0000

Have you got any good links that show how it looked on the phone? Everything I’ve seen looks like a QR code on a poster?

By: subodh

subodh — Sun, 17 Jan 2010 16:18:02 +0000

Brilliant post and inspiring stories. Wonder why did you miss out a campaign that Nike did in india recently around Augmented reality? One could download the Augmented reality browser from Baristas/ CCD’s ( USing BluFi network) and scan the poster of a celebrity to get apparel tips from Celebrity.

By: Vodafone YouRockstar | Picture Recognition & Video Mash Up | Mobile Inc

Thu, 14 Jan 2010 01:02:03 +0000

[...] why I’ve got much love for campaigns like the Nike ID MMS ‘footwear customisation’, everyone can get involved no matter what phone, the reach is immense (MMS handset penetration is [...]

By: John

John — Thu, 07 Jan 2010 11:23:27 +0000

What a great article. Nike’s campaigns are inspiring. I wonder what they will do in 2010?

By: Nike Chalk Bot | Prints Your SMS Messages On The Tour De France Route | Mobile Inc

Mon, 07 Dec 2009 00:33:52 +0000

[...] damn you Nike, letting your agencies run wild and be massively innovative with the brand. How dare [...]

By: Toyota iPhone App Uploads Your Drawings To Times Square Billboard | Mobile Inc

Thu, 29 Oct 2009 02:06:54 +0000

[...] that Nike billboard in Times Square where you could create your very own trainer in real time on the giant screen? Well [...]

By: Big Brother & Schiesser Underwear Bluetooth Billboards – Innovative Or Intrusive? « Mobile Inc

Sun, 30 Aug 2009 13:34:14 +0000

[...] type of flair to it and can really flourish with well thought out campaigns, like this ‘Bluetooth Stopwatch‘ campaign from [...]

By: Nick

Nick — Fri, 28 Aug 2009 18:59:21 +0000

Yep, RGA has a good mobile marketing lab and they try everything…

By: 17 Greatest Football TV Adverts « Mobile Inc

17 Greatest Football TV Adverts « Mobile Inc — Thu, 11 Jun 2009 12:23:58 +0000

[...] writing about the best of Nike’s mobile marketing campaigns, I started to think all the cool football ads they have produced over the years. I’ve [...]